My name’s Tracy Đỗ and I’m an innovation strategist with a passion for innovative and playful design. I grew up in the Pacific Northwest, and currently live in Chicago. I am currently at Northwestern University earning my M.S. in Engineering Design Innovation and previously attended Stanford University where I earned my B.S in Product Design Engineering.

I first became interested in design in high school when my cousin brought me a Gudetama keychain from her trip to Japan. I was fascinated by how Gudetama would always stay upright no matter how I turned the keychain.

My design interest leans toward design strategy and innovation. However, staying true to my design roots, I will always have a special place for toy/play design, and am always looking for new products to exercise my inner-child.